My new article published on Recode.net
Check out my article about the future of radio & audio media in AllThingsD
“The goal is to become HBO faster than HBO can become us.”
Those are the words of Netflix Chief Content Officer Ted Sarandos. While video entertainment companies battle using original content as their weapons of choice, are broadcasters and web-casters making the best use (or any use at all) of original content?
In 2010, before Discovery Communications stock doubled from $40 per share in 2011 to $80 per share this year, President & CEO David Zaslav revealed his strategy which turned out to be a winning plan. Simply put, the secret to Discovery Communications growth has been a substantial investment in original content. He explains: http://www.youtube.com/watch?v=HwT29uFd-oY